Strategic Priority 5: Connect with the Health Sciences Community
We connect and engage with the Health Sciences by implementing comprehensive communication and marketing strategies to maximize the impact and reach of our services and resources.
Strategic Goals Addressed in FY 25
- Goal: Develop a responsive communication and marketing strategy
HSLS evaluated in full the marketing channels and communication opportunities to guide our marketing goals, channels, and initiatives. HSLS incorporated Pitt Brand changes announced in 2024 and initiated a similar project when Health Sciences branding guidance was announced in 2025. Throughout this process, we maintained multi-faceted communication with the health sciences community through the HSLS website, newsletters, social media, and digital signage. Accessibility at HSLS was published to provide guidance on our physical space and use of common digital platforms.
Representing Pitt Health Sciences
HSLS incorporated visual Pitt Brand styles updated in 2024. A similar project was initiated in 2025 with the announcement of Power of Six Health Sciences brand.
Accessibility Statement
A published online statement on “Accessibility at HSLS” provides guidance on our physical space and use of common digital platforms, such as Learn @ HSLS classes.
Data-Driven Strategy
HSLS compiled and evaluated marketing and communication platforms to prepare for guidance documentation.
Communication is Our Strategy
Overview
How does an average person in a health sciences school keep in touch with the library? HSLS has enormous reach to our target population. Many find HSLS in their inbox. Over 27,000 subscribers received our two regular email newsletters in FY 25. The Upcoming Classes emails provide instant access to the most timely class offerings, and the HSLS Update newsletter brings articles of interest on a monthly basis. Dental News and the HSLS MolBio Newsletter brought tailored content to another 4,000 subscribers.
Social Media Strategy
Followers of HSLS social media also steadily increased in FY 25. As a result of incorporating more in-the-moment library pictures and videos, social media impressions increased on average 70% across all platforms, with some posts receiving 500% more engagements than posts made at the same time the previous year.
On the Big Screen
Invitations to our library space, introductions to liaison librarians, and highlights of upcoming HSLS events were visible on digital signage in several campus buildings. Digital signage was integrated into the six schools of the health sciences and on display regularly throughout FY 25.
Subscribers
Over 31,000 subscribers received email newsletters in FY 25.
E-newsletters
We saw a 25% increase in the reach of our e-newsletters in FY 25.
Social Media
Our social media impressions increased on average 70% across all social media platforms.